It may seem that this business is a new one, but it is just that it has become more popular in recent years. It was founded in 1997 by two colleagues from a software company. Their main competitor at that time was a company called Blockbuster.
The future did not turn out well for Blockbuster. It could not compete with this new brand and became bankrupt in 2010.
Which company outshone Blockbuster?
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