Daily Trivia #6

Haddon Sundblom was an American artist who painted the color-version of the Quaker Oats man .He is best known for Popularizing images of a mythical character when a beverage company hired him for a marketing campaign. Rumours soon spread that the Festive character's outfit was made in Red to match the company's colors.

What is this character?

Also, Name the company.

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Daily Trivia #6