Daily Trivia #3

When Murugan died in Amsterdam in 2003, it was an end to a remarkable chapter in Indian diplomacy. In the first decade and a half after Independence, India sent numerous individuals like Murugan to dozens of countries.

Although today less remembered than a similar exercise that China does, it was extremely popular. Several children would even write directly to Jawaharlal Nehru, hoping to get this done.

What is this? What is the Chinese equivalent ? ( HINT : Look at the picture )