During a counselling session, a Byju's sales executive asked Anushka what she wanted to become when she grew up. Anushka, who was in the 6th class, replied that she wanted to become a doctor. Over the next hour, the Byju's sales executive convinced Anushka's parents to part with nearly Rs 1.2 lakh for a 7-year subscription of Byju's. And that too, the entire payment paid upfront. But how did the sales executive manage to do that? First, he gives her a test. He loads a few questions on his tablet and tells her she has four minutes to solve all of them. Anushka answers all the questions in merely two minutes. Anushka's mother went on to say that Anushka is very smart but both she and her husband don't have enough time to devote to Anushka's studies. So they have to send Anushka to a tuition center. That's exactly the opportunity that the BYJU's executive needed for his sales pitch. He said that Byju's will make Anushka's base strong. BYJU...
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