People, CRED is one of the most fascinating business case studies in the Indian start-up ecosystem. In just 2 years, CRED went from 0 to hitting a $2B valuation and became one of the youngest Indian startups to reach this milestone. Now, the peculiarity of CRED is that in 2020 alone CRED incurred a massive loss of 360 crores which is a massive increase of 492% from 2019. And for every rupee of revenue that CRED generated they spent 727 which is a massive cashburn. We all have seen the result of massive expenditure into creative marketing. *beating noises* So now the question is, even with such massive losses how is it that CRED is getting so much funding ? And what exactly is Kunal Shah's strategy ? Well, the beauty of this case study is the that if you only understand what CRED is doing you will more or less understand a large chunk of the Indian startup ecosystem because most of the giant companies like Jio, Ola, PharmEasy also operate in a similar fashion. and the most i...
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